Audemars Piguet RD#2
Commercial
Introducing the RD#2 Ultra-Thin. A record-breaking automatic QP that pushes the Royal Oak to the extreme. The RD# series is the exploration of the furthest reaches of the watchmaker’s art, the very event horizon of Haute Horlogerie. Here, Silent continues their collaboration with Audemars Piguet to create a triptych installation film for the brands latest watch debut.
Design – The Watch
Design – The Environment
Design – Synthetic Landscapes
Soundtrack
We built a bespoke music sequencer and sample bank, made up of a dynamic and varied musical palette of sounds that were triggered based on the watch data received. By setting up a sample-based system, we created something that feels generative and experimental, but that lives in a controlled environment, so the music continued to feel lush, textural and visceral.
Press
Client
Audemars Piguet
Agency
Superculture
Agency Producer
Ciaran Bennett
Agency Creative Director
Paul Jarvis
Production
Friends Electric
Director
Nathan Prince at Silent
Producer
Doireann De Buitlear
Production Assistant
Maryam Anibaba
Music Composition
Liam Paton at Silent
Andy Theakstone at Silent
Audio Software
Manabu Shimada at res.lab
Post
ETC
Producer
Jon Purton
CG Lead
Simon French
CG Artists
James Sindle
Sergio Morales
Tobin Brett
George Savas
Joao Pires
2D Artists
Alex Grey
Chris Fraser
Tom Humphrey
Courtney Price
Concept Artist
Neil Evans
CREDITS
CLIENT
Audemars Piguet
AGENCY
Superculture
AGENCY PRODUCER
Ciaran Bennett
AGENCY CREATIVE DIRECTOR
Paul Jarvis
PRODUCTION
Friends Electric
DIRECTOR
Silent
PRODUCER
Doireann De Buitlear
PRODUCTION ASSISTANT
Maryam Anibaba
SOUNDTRACK
Silent – Andy Theakstone, Liam Paton
AUDIO SOFTWARE
res.lab – Manabu Shimada
POST
ETC
PRODUCER
Jon Purton
CG LEAD
Simon French
CG ARTISTS
James Sindle, Sergio Morales, Tobin Brett, George Savas, Joao Pires
2D ARTISTS
Alex Grey, Chris Fraser, Tom Humphrey, Courtney Price
CONCEPT ARTIST
Neil Evans