The Wrighty Collection | Adidas x Arsenal x Ian Wright
Commercial
'WRIGHTY, WRIGHTY, WRIGHTY...'
Ian Wright is without a doubt one of the finest footy OG's of our time. So, it was no small feat to boil down his rich tapestry of life stories and knowledge into 4 short animated pieces...
We teamed up with our mates at HOMEGROUND, alongside Adidas and Arsenal, to celebrate the iconic Ian Wright's 60th birthday through a special edition football jersey.
In this spot, we dive into the essence of 'Wrighty’s' legendary career. Pulling illustrations from the jersey itself, we crafted animated sequences which highlight pivotal moments, wisdoms and ‘Wrighty-isms’ that are brought to life through his infectious passion for the game!
Client: Adidas
Golden Wolf
Executive Producer / Managing Director: Dotti Sinnott
Executive Producer: Tan Jones, Doireann de Buitlear
Creative Director: Stefan Falconer
Head of Production: Heidi Stephenson
Talent Director: Henry Purrington
Art Director: Mathieu Durand, Karl Fekete
Producer: Jade Jordan
Production Assistants: Abbie James, Alex Young
Resource Coordinator: Bea Rodrigues
Storyboard: Nick Stoney
Designer: Nick Stoney
2D Animation: Tim Whiting, Kensei Thomas,
3D Design & Animation: Jo Baaklini
Compositing Lead: Stefan Ahmad, Ian Pinder
Compositors: Julie Anna Rajkumar, Yael Bloom, Jo Baaklini
Motion Graphics: Andrés Clerc, Mathieu Dellabe
Music & Sound Design: Take Your Medicine